An organization’s media strategy is a gauge of how committed they are to entering into a relationship/conversation with their audience.

Simply being in relationship is not enough though. In our media-saturated environment, the content and conversations an organization uses to engage its audience(s) need to be created with a deep understanding of:

Who/what the organization is
Who they are trying to attract and
The ethos and tone of the various media platforms they are using


 

Bill McGarvey, McG-Media LLC Founder/Owner
As an author, editor, musician, producer and entrepreneur Bill McGarvey has had extensive experience in all facets of media. He has worked with clients–both large and small, for-profit and non-profit–to help them articulate their brand and expand their audience.

Bill produced the animated short film, “Kol Nidre #3,” which had its World Premiere at at the Walter Reade Theater at Lincoln Center for the New York Jewish Film Festival (sponsored by the Film Society of Lincoln Center and the Jewish Museum). The film features the work of artist, Archie Rand and his book “The 613” and was executive produced by Rabbi Dan Ain at Because Jewish.

As the editor-in-chief of BustedHalo from 2004-2010 he presided over a seven-fold increase in traffic while winning multiple awards and having the publication’s content picked up/featured in numerous venues, including New York Times, Los Angeles Times, The Atlantic, USA Today and The Houston Chronicle.

He is co-author of The Freshman Survival Guide, which was published by Hachette Book Group and has sold over 70,000 copies. The book was featured on The Late Show with David Letterman. In addition, Bill is an award-winning culture columnist for America magazine.

A graduate of Georgetown University, Bill’s commentary on the intersection of religion and culture has also appeared in the New York Times, Washington Post, BBC, NPR, Commonweal, America, The Tablet (London), Factual (Spain), Time Out New York, and Book magazine.

As a musician, Bill is a singer/songwriter who has numerous albums to his credit. He has toured throughout the United States as a solo artist and with his former band Valentine Smith. His music has been featured on network television and films and has been critically acclaimed by the New York Times, Washington Post, the Chicago Tribune, Billboard and Performing Songwriter.

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