Founded in 1971, Inner-City Scholarship Fund (ICSF) is a not-for-profit organization that has helped hundreds of thousands students from low-income families attend inner-city Catholic schools within the Archdiocese of New York. ICSF makes values-based Catholic education a viable choice for children of all faiths. McG-Media has written the organization’s annual report since 2005 and written, directed and produced two promotional videos.
In September 2015, McG-Media was the creative director behind the Inner-City Scholarship Fund’s newly launched $125 million “Kids Are Our Capital” endowment campaign, and was responsible for the naming, branding and creation of the campaign materials. The campaign was led by a record-setting founding gift of $40 million from Christine and Stephen A. Schwarzman (see press conference video below).
1 City, 40 Years, Hundreds of Thousands of Students…
Press conference for launch of the Kids Are Our Capital endowment campaign